Where’s Your Sales Funnel?
Your Sales Funnel, that thing that makes you all the money from your list.
I am constantly amazed at the two major things that newer people to marketing seem to completely miss. First is that they need a way to collect money if they intend to make money online using Email Marketing.
The other is that they need a vehicle to get people to that shopping cart or PayPal button. That item is generally called a Sales Funnel.
In very simple terms, a Sales funnel is just a series of pages, and sites that tell people about a product, get them to sign up for your list; send them to a sales page, then to a payment site, then a download site.
In more simple terms, a way to make a sale online. Of course, there are more pages and more complexities to the funnels depending upon several other conditions. One time offers; upsells; downsells; and upsells from a upsell or a downsell and on and on it goes. (lol)
The point is, that most people get caught up in just building that list that’s going to make them the money that’s in the list. (lol) Most are actually taught that they should just offer people free products to get them to sign up for the list and ‘worry’ about selling to them after they get on the list.
Well, that’s one way of doing it. But, what is happening there is that you are actually training them to expect nothing but free stuff from you. The better solution is to mix free stuff with sales products. That way they won’t always just be expecting free stuff from you.
One good way to ‘train’ the people to expect items to buy from you is to start training them by selling low cost items, those $5 and $7 and $10 items. Then, as you and they grow, so can the prices of your offers to them.
Finished sales funnels can be purchased at your favorite PLR store or site, they come in all varieties and number of pages. Or you can have a custom funnel made for you by experienced marketers.
To Your Success,
Daylynne Starr is a popular successful marketer, and award winning author. Her Blog features some excellent teachings and a variety of her many online books.